DIGITAL ASSET MANAGEMENT OPERATING MODEL

Industry: Consumer Goods
Challenge: Asset chaos, version control, agency friction
Timeline: 8 weeks
Result: 80% reduction in asset requests, zero compliance errors

BEFORE: Email chaos and version control nightmares

A global brand worked with 40+ external creative agencies across 5 key regional markets. Every project started with agencies emailing asset requests, waiting days for responses, receiving outdated versions, discovering access restrictions, and repeating the cycle. The same assets were requested repeatedly. Brand guideline violations and talent usage compliance issues occurred at least once per month. Internal teams spent hours each week at the start of every project just getting agencies the right assets.

AFTER: Self-serve access, 30% faster onboarding

We designed and launched an operating model select partner agencies self-serve access to current, version-controlled brand and creative assets through a curated digital asset management platform. Within 3 months, 100% of agencies were onboarded and using the system. Asset requests dropped by 80% as agencies could self-serve. Most significantly: zero version control errors or talent usage compliance issues in the 12 months following launch (versus at least one per month previously). Agency onboarding time reduced by 30%.

How we made it happen

Timeline: 8 weeks (4 weeks design, 4 weeks implementation)

• Self-serve model with smart metadata → reduced request volume by 80%

• Clear content ownership at team level → ensured currency and accuracy

• Phased regional rollout → manageable implementation, local champions

• Shared talent usage compliance with agencies → removed accountability burden from time-stressed marketers

Does this sound familiar?

If you're managing external partners who constantly request assets, dealing with version control errors, or spending hours fielding "can you send me..." emails, you're experiencing classic governance and access challenges.

The solution isn't just implementing a tool. It's designing an operating model that makes self-serve easy, governance automatic, and maintenance sustainable.

READY TO GET STARTED?

Book your free 30-minute discovery call and we'll:

• Diagnose your operational challenges

• Identify your biggest opportunities

• Map out what this process would look like for your specific situation

Or read our four-phase approach → to better understand how we work.

KNOW WHERE YOU STAND

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