AI-POWERED CONTENT PRODUCTION HUB

Designed an AI-integrated content system that transformed sporadic posts into consistent brand presence without hiring a team.

2 min read

Industry: Furniture Design & E-commerce
Challenge: Limited production budget, inconsistent content output
Timeline: 3 months
Result: $90-120k annual savings, 8x content volume increase

BEFORE: Manual content production eating thin margins

A boutique furniture design studio had clear brand vision, defined audience segments, and a strong product line. What they didn't have: budget for the content production their brand deserved. Content was created ad hoc when time allowed or outsourced when budgets stretched. Production costs (copywriting, design support, photography) were eating 40% of project budgets, leaving razor-thin margins and no capacity for growth.

AFTER: Consistent content at fraction of the cost

Within 3 months, we designed and implemented an AI-powered content production hub that saved $90-120k annually in production costs. The studio went from ad hoc posting to consistent 8 owned social posts per month plus 1 SEO-focused blog post monthly. The transformation wasn't about replacing humans with AI - it was about defining what AI could handle (SEO copy, meta tags, social post drafts, brand voice consistency checks) versus what required human expertise (creative strategy, final approvals). Customer feedback confirmed the shift: "Your approach feels more refined."

How we made this happen

Timeline: 3 months (iterative implementation with trial and error)

Define what AI shouldn't do upfront → preserved quality, reduced team anxiety
Iterative "test and abandon" approach → 3 months of trial/error, quick to kill bad ideas
Established clear brand guardrails before automation → ensured brand consistency
Prioritising a hybrid model → AI augments, doesn't replace human creativity

DOES THIS SOUND FAMILIAR?

If you're facing production cost pressures, capacity constraints, or margin erosion from time-intensive manual content work, you're experiencing what most creative businesses hit between $300K-$2M revenue.

The solution isn't wholesale AI replacement. It's strategic augmentation: understanding what AI handles well, what requires human expertise, and how to build efficient workflows that preserve quality whilst reducing costs.

READY TO GET STARTED?

Book your free 30-minute discovery call and we'll:

Diagnose your operational challenges
Identify your biggest opportunities
Map out what this process would look like for your specific situation

Let's get started →

Or read our four-phase approach → to better understand how we work.

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